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Homo Imitans: The Art of Social Infection: Viral Change in Action, by Leandro Herrero
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Behaviours change culture, not the other way around. The spread of behaviours is the real source of social change. Behavioural imitation explains how social change happens, how epidemics of ideas are formed, how social fashions appear and how company cultures shape and reshape themselves. The spread of behaviours is also viral in nature. In his pioneering book, "Viral Change™", Leandro Herrero addressed how a relatively small number of highly connected individuals could orchestrate change in an organisation through a small set of non-negotiable behaviours. In his new book, the author now addresses Viral Change™ in action, showing that the more primal 'Homo Imitans' is still a powerful force. Understanding how social, behavioural infection works is the basis for the orchestration of any 'epidemic of success', be it a successful change inside a firm or a counter-social epidemic to tackle negative socio-macro phenomena. Academia, business consulting and business literature have long differentiated themselves from the macro-social reality. For many years, and still today, it feels as if 'the nine-to-five' business life has little to do with 'the external world' of social changes. 'Homo Imitans' bridges these two artificially separated worlds by explaining how Viral Change™ mechanisms work everywhere: in the spread of violence in streets (and also in how to reverse it), in employee engagement inside the organisation, in the adoption of new behaviours and new company culture - and in how it can go wrong. 'Homo Imitans' will appeal to anybody interested in social change, with particular emphasis on how Viral Change™ works inside an organisation. As such, this is a key practitioner's book for any manager and leader of any organisation, written by the creator of Viral Change™ in the same successful style as his previous books.
- Sales Rank: #147395 in Books
- Brand: Brand: The Chalfont Project t/a Meeting Minds Publishing
- Published on: 2011-04-25
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .70" w x 5.98" l, 1.02 pounds
- Binding: Paperback
- 314 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
The best book ever on behavioral, social & culture change
By Claus Maron
Dr. Herreros new book Homo Imitans takes the reader further from his previous bestselling book "Viral Change" in explaining how we all as Human Beings are influenced by social imitation of others. Albeit as we can see this phenomenon in society and everyday life, strangely enough it has not been taken into account when leaders and consultants deal with managing change in organizations. With this book it is time to understand what change really means and how lasting changes can be orchestrated by the systematic use of Dr. Herrero's five disciplines of Viral Change.
The book is an excellent guide and source of inspiration to all executives, leaders and other practitioners of change in business and organizations, but also at the macro societal level. Read it and it will change the way you think about change! With guarantee.
0 of 0 people found the following review helpful.
Brilliantly Practical!
By Amazon Customer
Written by a formidable gurus --- Leandro Herrero (@LeandroEHerrero) --- confronting the challenges with organizations and advancing the practice of change!
Leandro is an Architect of Organizations who focuses on organization change (orchestrating large scale, grassroots, and behavior change), culture, leadership, and innovation as he champions the quest for Building Remarkable Organizations. Leandro embraces “shaping tomorrow’s organizations today” and “making today’s organizations remarkable” — “We don’t do ‘small difference’ – if this is what you have in mind, don’t hire us.”
Absolutely a must-read --- again --- “shaping tomorrow’s organizations today” and “making today’s organizations remarkable”!
1 of 1 people found the following review helpful.
Infectious
By Amazon Customer
Having been thrilled to find Viral Change an inspirational read when I first came across the book a few years ago, Homo Imitans takes the concepts even further, in an engaging and thought provoking style. For me, Leandro Herrero has a unique ability to bring theory to life with practical examples, that are often surprising, at the same time as being strangely familiar. I really enjoyed this book.
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